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鲜花电商遭遇“不鲜”尴尬 “槽点”不断“痛点”不少

   2017-05-11 754
核心提示:每月99元,家中或办公室的花瓶里就能享受“每周一花”。如今,朋友圈里“每周一花”处处盛开,引来无数点赞。花一点钱,给生活添一些色彩,随着“80后、90后”年轻消费群体崛起,鲜花正如同柴米油盐,逐渐从传统礼品变为“日常快消”。

meiyue99yuan,jiazhonghuobangongshidehuapinglijiunengxiangshou“meizhouyihua”。rujin,pengyouquanli“meizhouyihua”chuchushengkai,yinlaiwushudianzan。huayidianqian,jishenghuotianyixiesecai,suizhe“80hou、90hou”nianqingxiaofeiquntijueqi,xianhuazhengrutongchaimiyouyan,zhujiancongchuantonglipinbianwei“richangkuaixiao”。

  miaozhunlexiaofeishengjifengkou,jinnianlaizhudaxianhuadedianshangdaliangyongxian,yishijiankeweibaihuajingyan。buguo,huashupinzhiyibanban、shouhuoshibuxinxianshenzhisunhuaideng“caodian”buduanchuxian,xianhuadianshangyeshi“chapingruchao”。yeneirenshishuo,shichangguimoshanglaile,xianhuapinzhiquezaizhixianxiajiang,xianhuadianshangzouhongdetongshi,yemianlinzheganga。

  每周一花,日常消费渐成刚需

  “meizhouyihuadexiaoxingfu。”meizhouyishangwu,kuaidixianhuayidaoshou,zhongxuelaoshixiaoxiaodouyaozaipengyouquanlishaiyishai,yuerenyueji。qunian11yue,xiaoxiaokaishizaiyijiaxianhuadianshangpingtaidinghua,99yuanbaoyue,meizhouyisongyihui。“ruguoyouyouhuiquandehua,chabuduo85yuanqianjiunengdingdao。”

  xiangxiaoxiaozheiyang,yuanyihuabuduodeqian,weirichangxianhuamaidan,weishenghuotiandianquweidexiaofeizhe,rujinyiyuelaiyueduo。yeneipubianrenwei,jinnianlaiguoneixiaofeishengjimingxian,yiqiandaduochuxianzaijieri、lipindengchangjingzhongdexianhuaxiaofei,zhengzaixunsuzhuanbianweirenmenderichangkuaixiao,shenzhishigangxu。

  zhongtaizhengquanyanjiushujubiaoming,dao2020nianguoneixianhualingshouduandexiaoshoueyouwangdadaoqianyiguimo,errichangxianhuashichangdetiliangyujijiangda300yiyuanzhi400yiyuan。

  zhidezhuyideshi,qunianyilai,xianhuadianshangdaguimosharuzheipianshichang。julejie,muqianshaojuguimodeyouaishangxianhua、roseonly、huadianshijian、flowerplusdengshiyujiadianshangqiye。

  xianhuadianshangzhanshangfengkou,zibenziranbuhuiquexi。jubuwanquantongji,jinnianlai,yiyouroseonly、flowerplus、huadianshijiandeng11jiaxianhuadianshanghuoderongzi。youdexianhuadianshangyidengluzibenshichang,ruaishangxianhuazaozaiyinianqianjiuguapaixinsanban,taidikejiyezaijinnianchushixianguapai。

  congmuqiangepingtaituichudexianhuadingyuemoshikan,duoshupingtaidoutuichulebaoyue、baoji、baoniandengtaocan。biru99yuanbaoyue“meizhouyihua”dedijiataocan,zhengyikaozhekoubeixiaoying,xunsuqiaokairichangxianhuaxiaofeishichang。

  鲜花不“鲜”,消费者差评不断

  yuxianxiashitihuadianxiangbi,xianhuadianshangdinghuabujinjiagebianyi,hainengsonghuoshangmen,zheiqueshihuiranghenduoxiaofeizheyueyueyushi。danxianhuadianshangzaishouhuodianzandetongshi,yelvzaoxiaofeizhetucao。

  “songlaidehuashihaoshihuai,zhiliangtebiebuwending。henduoshihousongdaojiahuadoubuxinxianle。”chuyuchangxian,shiminxunvshizaiflowerplusxianhuapingtaishangtiyanyiba,danjieguorangtadashisuowang。

  erzaiflowerplustianmaoqijiandianshang,99yuanbaoyuedetaocanyuexiaoliangyichao1500duodan。“meizhoudoushijingxi”、“haibucuo,henxinxian”。zaiyonghupingjiazhong,jinguanzheikuanrenqizuiwangdetaocanshouhuobushaohaoping,dan“tucao”tongyanghenduo,youyonghucheng,“doushibianyihuopinzhong”、“zhiyouzuihouyicihuanengjieshou,qiansanzhoudehuazhencanburendu!”lingwai,haiyoubushaoyonghufanying,xiadanhoushenzhilianxibudaokefu,yudaowentiyejiejuebule。

  zhongguodianzishangwuyanjiuzhongxinzhurencaoleishuo,xianhuadianshangpubiantuixingdemeizhouyihuadingyuemoshi,shuyuc2bfanxiangdingzhi,yonghuxuyaoyufufei,zheiyangbianyushangjiabeihuo,yenengjiangdipingtaidekucunhecaigouchengben。“zheizhongmoshiyecunzaibushaowenti,birushangjiashouqianhou,fahuoshixianhuadezhilianghepinzhongyoushihoubingmeiyouyuqineimehao。”

  youyeneirenshishenzhixiangjizhebiaoshi,congmuqianqingkuangkan,suizhedianshangpingtaidingdanliangdezengjia,xianhuapinzhijiangdihenmingxian,“shenzhikeyishuoshizaizhixianxiajiang”。

  赔钱赚吆喝,鲜花电商难盈利

  qishi,xianhuadianshangzhishishengxiandianshangdeyigexifenlingyu。genjuzhongguodianzishangwuyanjiuzhongxindeguancha,hehuoredeshengxiandianshangyiyang,jihusuoyouxianhuadianshangpingtaijibenshangdouchuyukuisunzhuangtai,yinglizheliaoliao。

  xianhuadianshangzhuanqiannan,yuanyinxianeryijian。youyuxianhuabaozhiqifeichangduan,yunnanxianhuashiquanguozhuyaogongyingdi,dianshangmenpubiancaiyonghangkongyunshu,dankongyunchengbenfeichanggao,zaijiashangxianhuamoduanpeisongsuduyaoqiugao,muqianduoshupingtaihuixuanzeshunfengkuaidi,biyibandekuaidifeiyongyaogaochuyixie。

  juyiweixianhuadianshangpingtairenshijieshao,baochudiaogezhongfeiyong,99yuanbaoyuexianranshibuzhuanqiande。muqianxianhuadianshangdabufenhaichuyudaguimopaomaquandijieduan,kaoshaoqianchengzhe,peiqianzhuanyaohe。

  aishangxianhuashiguoneizuidadezhuanyecongshixianhuazaixianyudingjipeisongdehulianwanggongsi,qianbujiugongsifabude2016niannianbaoxianshi,quniangongsizongxiaoshouewei9388wanyuanrenminbi,yingshou4634wanyuan,jingkuisun5659wanyuan。aishangxianhuayuji,jinnianyijidujiangshixianzhengtiyingli。

  kanqilaihenmeidexianhuadianshang,jiejue“xinxian”degangahexunsuzhaodaoyinglimoshi,caishikeyijixu“zhanfang”deqianti。


 
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