近年来，我国鲜切花电商交易持续快速发展，参与其中的电商品牌日渐增多，交易产品不断丰富，交易量逐年增长。在疫情反复的当下，线上交易为鲜花进入千家万户创造了极大的便利。
muqian，guoneixianqiehuazhiliangbiaozhuntixizhuyaojianlizaiyouxingjiaoyixia，wufashiyidianshangjiaoyixingshi，daozhidianshangjiaoyizhongdexianqiehuachanpinzhiliangwenticengchubuqiong。tebieduiyuzhongxiaoxingmaijialaishuo，meiyoupinpaiguanghuanjiachi，jiagechengweicijixiaofeidezhiguanfangshizhiyi。raner，dijiacelvedebeihou，wangwangmianlinzhekoubeiweiji。
zhongsuozhouzhi，xianhuazuoweiyisunchanpinbaozhiqiduan，duiwendu、shiduyaoqiujiaogao，jiyidaozhipinzhibuwending。zaihenzhangyiduanshijiannei，woguoxianhuaxingyehaizaizunxunyibannongchanpindeshengchanheliutongmoshi，dashanghulianwangkuaichehou，feibiaozhunhuagongyinglianbiduantuxian。
weileguifanxianhuadianshangjiaoyi、yanbazhiliangguan、tuijinbiaozhunhuatixijianshe，riqian，kunminghuapaizhongxinzhengshigongbubingshixingsidapinlei“xianqiehuadianshangchanpinzhiliangdengji”qiyebiaozhun，weihonghuodehuahuidianshangtigongquanmian、youlidezhicheng。
购花渠道多样化
jinjinian，xiaofeizhedakaishoujikeyifaxian，gouhuadequdaoyuelaiyueduo，congxianxiadeshitihuadian、beijingditiezhanlidexianhuashoumaiji，daoxianshangdexianhuadianpu、xianhuadianshangpingtai，gouhuabianjiedudadatigao。
zai“xianhuaziyou”demengxiangzhaojinxianshidebeihou，zhengshixianhuaxiaoshouxinmoshideyongxian、xinshangjiaderuzhu。
xianhuadianshangyinglaijisubaofadegaoguangshikeshizai2014nianqianhou，yeshoupai、huajia、huadianshijiandengxianhuadianshangpinpaimiaozhunlezheiyifengkoujiancijueqi，binghuodezibenzhichi。yiduanshijianyilai，“meizhouyihua”“meiyueyihua”dengxianhuabaoyuefuwubeishouxiaofeizheqinglai，xianhuadapeikouhong、xiangliandexianhuagaodingliheyeshoudaobushaonianqingxiaofeizhedezhuipeng。
2019nian，taobao、jingdong、pinduoduodengzonghedianshangpingtaiyefenfenbujuxianshanghuahuilingshou，xiyinxianshanghuadianruzhu，yikaojidizhicai、lenglianyunshuyoushishixianlexinfazhan，jinyibucushixianhuaxingyezaidianshangqudaodejingzhengjiliehua。meituan、elemedengbendishenghuopingtaituichulexianhualvzhifenlei，yuxianxiahuadiankaiqihezuo，pingjietongchengsupeifuwu，shixianwaimaisonghua。
cihoudeliangnian，dingdongmaicai、hemaxiansheng、meiriyouxiandengshengxiandianshangfenfenqieruxianshangxianhualingyu，bingweixianhualvzhishezhilezhuanshudefenlan。liru，zaimeiriyouxianapphexiaochengxuyemiande“xianhualvzhi”yilan，yiyoubaokuoyangmudan、xiangrikui、xiangbinmeigui、huolongzhu、aomei、feizhouju、kangnaixindengzaineide20duozhongxianhuahepenhua，bingdandushoumaihuaping。tongshi，miaozhun“jingzhishenghuo”“lanrenfuyin”dengguanjiancidexianhuaxiaoshouhuayangdiechu。
weilerangxianhuagengtiejindazhongxiaofei，yixieshengxiandianshangpingtaihanchu“xiangmaicaiyiyangmaihua”dekouhao，jiangxianhuayushuiguo、guoshubingliezaitongyirukou，yizaitigaoxiaofeizhedexianhuaxiaofeiyishihegoumaipinci。
zaibeijingditiezhanneidefuluohuayuanzizhuxianhuachaoshi，xiaofeizhecongxuanzehuashu、saomaxiadandaofukuanquhua，zuikuaijinxu30miaojikewanchenggouhua。
ciwai，douyin、pinduoduodengpingtaiyezaitongguotuichuhuahuizhibofuchijihuacanyuxianshangxianhuaxiaoshou。
zaixianshang，nianjungoumaixianhua3zhi5cidebilijiejinwucheng，“suishoumaishuhua”dexiaofeixiguanzhengmanmanrongrudangdairenrichangshenghuozhong。
品质把控成难题
gedianshangpingtaizhaduifazhanxianhuayewu，zaiduanqineihaisuanshiqudelejieduanxingshengli。2021niandingdongmaicaigongxiaoshou1.8yizhixianhua，xiaoliangjingren。pinduoduo2021nianshenghuoxianqiehuaxiaoshouetongbizengzhang150%，huahuipenzaixiaoshouetongbizengzhang60%。2021nian5yuehemaxianshengxuanbuqixiaxianhuapinpaishengjiwei“hemahuayuan”，bingzai8yuezhuazhuqixigouhuagaofeng，tiqianyigeyuesuodingleyunnan20gejidi，yudinglebipingshiduo4－5beidexianhualiang。
womenbunanfaxian，zaixianhuadianshangpingtaibuduanjueqidetongshi，chuantongde“huanong—shichang—huashang—pifashang—xiaofeizhe”demoshizhengbeidapo。gedianshangpingtaideyunyingmoshirangchanxiaodezhongjianhuanjieyousuojianshao、jiageyeyoujiangdi，“congchandidaoxiaofeizhe”dezhixiaofangshichengweiqushi。
rucilaikan，dianshangpingtaifengyongerzhixianhuasaidaosihushijianshaolegongyinglianzhongjianhuanjie、jiangdilexianhuajiage、jiasulexianhuashichangxiaofeiduanshengji。danzaishichangzhujianshengwendebeihou，pinzhibakongyijiushidianshangpingtairaobuguoqudenanti。
zaihenduodianshangpingtaishang，shenghuoleiyonghuajiagejingzhengjilie。weileguankongchengben，geleididuanhuashuliurushichang，shenzhijiyuandexianhuayenengtigongbaoyoudaojiafuwu。shangjiadejiagezhanjinyibujiangdilexianhuadepinzhi。
pinzhibuwending、fumianpingjiaduo，zhengshimuqiandabufenxianhuadianshangdoucunzaideyigepubianxianxiang。erxiaofeizhedebumanzhuyaojizhongzai：yudingyushoudaodexianhuabuyizhi、fahuoyanchi、shouhuoshixianhuayikuweidengzhiliangwenti。
2020nian，luoyonghaozhibojiandaihuodemeiguihualihecunzaidezhiliangwenti，zaodaodapixiaofeizhetucao。zheicifancheshijianwei“huadianshijian”qiaoxianglepinzhibakongwentidejingzhong。erduonianlaiyinxianhuapinzhibujinrurenyizaodaotousudexianhuadianshangyouhezhizheiyige。
muqian，woguoxianhuadianshangshichangyichujuguimo，zaixianqiehuajiagong、fenjianhuanjietuijinbiaozhunhuachulicainengbaozhengxiangshichangshusongpinzhiwendingdechanpin，nizhuankoubeikunju。
规范流程保质量
zuoweimaijia，jiagecelveguranshiyizhongyoulidejingzhenggongju，ranerrenhejiaoyidehexindoushichanpin。yaoxiangzhenzhengliuzhuyonghu，zengjiayonghunianxing，buduantigaoxianhuadepinzhihefuwutiyancaishishangjiazuiyingguanzhudefalidian。
zuoweiyunhuachanyefazhanlingjunzhe，kunmingguojihuahuipaimaijiaoyizhongxinyichengweiyazhoujiaoyiguimozuidadehuahuipaimaishichang。zheiliyou40duogepinlei、1500duogepinzhongdexianqiehuatongguopaimaijiaoyijinruquanguogedazhongchengshi，2021niankunminghuapaizhongxinshixianjiaoyiliangyue20yizhi，tongbishangzhang21%，chengjiaolv95%，jiaoyieyue24yiyuan。
weituidonghuahuichanyedefazhan，kunminghuapaizhongxinjianlilehuahuiquanchanyegongyingliantixi，biaozhun、guifanhuadeshichangjiaoyiguize。2013nian，kunminghuapaizhongxinxiangjizhidingbingfabule《xianqiehuapaimaichanpinzhiliangdengjitongyongyaoqiu》《dantouyuejixianqiehuapaimaichanpinzhiliangdengjiyaoqiu》《dantouxiangshizhuxianqiehuapaimaichanpinzhiliangdengjiyaoqiu》《feizhoujuxianqiehuapaimaichanpinzhiliangdengjiyaoqiu》dengyixiliehuahuibiaozhun，weifenjibaozhuang、zhiliangpanding、caihouchuli、lenglianyunshudengtigonglekexueyiju。
jinri，kunminghuapaizhongxinhaigongbubingshiyunxing“xianqiehuadianshangchanpinzhiliangdengji”qiyebiaozhun，baokuodantoumeigui、duotoumeigui、feizhouju、mantianxingsidapinlei。gaibiaozhunjiaqianglecaihouchuli、bingchonghai、pingchaqidengpingjiyaoqiu，zhizaijinyibuguifandianshangpingtaichanpinzhiliangbiaozhun，tuidonghuahuichanyegaozhiliangchixufazhan。
muqian，gaibiaozhunyiyunyongyukunminghuapaizhongxinyuhemaxianshengdengdianshanggongyingliantixizhong。huapaizhongxingongzuorenyuanbiaoshi，cicigongbudebiaozhunweilaibujinjinshiyongyudianshangpingtai，xiwangtongguogaoyuyibanbiaozhundedengjiyaoqiudaobiyanfa、zhongzhi、cangchu、jiagong、yunshu、jiaoyishichangquanmianshengji，dianshangbiaozhunkeyitongshizuoweixianxiajiaoyixianqiehuachanpinzhiliangdejianyanbiaozhun。
jianlishiyingdianshangjiaoyixingshidexianqiehuazhiliangpingjitixi，jinyibuguifandianshangpingtaichanpinzhiliangbiaozhun，gongzaiyifang，lizaiquanju。tongguoguifanliuchengbaozhiliang，rangxiaofeizhebubifeixinshaixuanjiunengmaidaokaopudexianhua，rangdianshangmaijiahaohuamaihaojia，huiguijingjiguilv，yeranghuanongzengshou，jinyibugengxinsheshijishu，dazaohuaxiangsiyidezhongguomingpian。（zhangmeng）
